When I joined AWS almost six years ago, I had the opportunity to work with one of the partners who built S3Fox Organizer - the cool Firefox plugin for Amazon S3. Back then, we had just launched Amazon S3 and Amazon SQS. S3Fox Organizer was not only easy to install but also extremely easy to use. It is still being used by thousands of users to store and retrieve files. The partner built the tool over the weekend and enhanced the value of Amazon S3 and made it even simpler and easier for customers to use the service. In fact, several people came to know about Amazon S3 because of this cool plugin. I remember, every now and then, I hear statements like, “I know about Amazon S3, I use S3Fox and it’s cool!”
That's the power of partners and the ecosystem!
Partners are an integral part of the AWS ecosystem as they enable customers and help them scale their business globally. Some of our greatest wins, particularly with enterprises, have been influenced by our Partners.
With that context, we are pleased to announce the Public Beta launch of the new AWS Partner Network (APN). This new global program is focused on providing members of the AWS partner ecosystem with the technical information, and sales and marketing support they need to accelerate their AWS-based businesses.
APN membership is available for both Technology-based partners (including ISVs, SaaS, tools providers, platform providers, and others) and Consulting-based partners (including SIs, agencies, consultancies, MSPs, and others).
Within each of these two partner types, partners can qualify for one of three tiers (Advanced, Standard, and Registered) based on a common, published set of requirements. Partners that qualify for the Standard and Advanced tiers will receive a number of valuable benefits including:
- a logo publicly designating the partner as either Standard or Advanced
- a listing in the new AWS Partner Directory
- $1,000 in AWS Services credits
- $1,000 in AWS Premium Support credits
Although APN will not be fully activated until later this year, we encouraging all existing AWS partners to pre-qualify for the Standard and Advanced tiers via the new APN Upgrade Form as soon as possible so that they can get the above benefits quickly.
If you have any questions regarding the new APN program or wish to talk with the AWS partner team for any reason, feel free to reach out to your account manager or contact the APN Partner Support.
To learn more about APN, feel free to access the APN Overview section of the AWS site.