As I've blogged about in the past, we love to listen to our customers, and what we hear from them has a direct and very visible influence on our development process. I can literally watch as the information flows from customer meetings to trip reports to press releases (we write those first, before we build the product) and ultimately into products. I've learned that real data from real customers is a very strong persuasive tool.
Just about a year ago, our customers started to ask us for a new product with increased scalability and durability, at the lowest possible price tag. We took a lot of notes and finally figured out what the heck they wanted. We put a crack team on it and they've been working on realizing the vision for over 10 months.
I'm happy to announce that $NAME is now available in a limited beta test form (sign up here). This service is really cool and I think you are really going to like it.
Here are the most important features:
Scalable - $NAME can go from 0 to 10100 and back again within seconds. You can do this manually or with the aid of some CloudWatch Alarms.
Durable - $NAME will survive for at least a day, no matter what.
Global - $NAME is available in all five AWS Regions now.
Cost-Efective - This service is priced far lower than competitive services. It is also made available to you on a pay-as-you-go basis, so you never consume more $NAME than you actually need.
Compatible - $NAME works with your existing tools and applications; no modifications are required.
Secure - $NAME is fully certified and compliant.
As I've noted before, $NAME is designed to work within your existing environment. Here's a block diagram:
Since this is a web service, there's a complete API, with Create, Describe, and Delete calls. We expect a number of third-party tools and toolkits to announce support for $NAME later today.
Update: $NAME is now supported by Shlomo Swidler and Ylastic. Support from CloudBerry Lab is expected to be ready today. Boto includes full support (read their blog post to learn more).
-- Jeff;
Why such a weird name ? $NAME ??
Posted by: Mihir | April 01, 2011 at 12:31 AM
Which day is today... again? :)
Posted by: Christian Weyer | April 01, 2011 at 12:33 AM
Great service! Check out my blog where, about six months ago, I explored how to create $NAME yourself using existing AWS components.
Beware of the following technical limitations of $NAME:
- It's not available inside VPC.
- It only supports the $API API, not $MORE_POPULAR_API.
- $NAME requires a CNAME alias to work.
Posted by: Shlomo Swidler | April 01, 2011 at 12:34 AM
Happy April Fools to the entire AWS crew! : )
Posted by: Kvz | April 01, 2011 at 01:17 AM
Aprils Fools eh? I have no idea what that post is about?
Posted by: Niall | April 01, 2011 at 01:49 AM
Believe me I have no idea what you talking about, not sure if this is April fool, is it :)
Posted by: Fadi Samara | April 01, 2011 at 02:11 AM
Is it really called '$NAME' or did you just forgot to replace it?
Posted by: Marcel Panse | April 01, 2011 at 02:16 AM
Also sounds like a really bad aprils fools joke ;-)
Posted by: Marcel Panse | April 01, 2011 at 02:19 AM
But is it web scale?
Posted by: Abraham Williams | April 01, 2011 at 03:10 AM
Ylastic now provides complete management for $NAME. You can also keep tabs on it from your iPhone, Android and Blackberry. We are also looking into supporting Shlomo's suggested alternative using existing AWS components.
Posted by: Pchaganti | April 01, 2011 at 05:50 AM
CloudBerry lab will shortly release the version of CloudBerry Explorer with full support for AWS $NAME to make it easier to use the new service. Stay tuned! ))))))
Posted by: Andy, CloudBerry Lab | April 01, 2011 at 05:56 AM
I hear it's coming to Eucalyptus very soon.
Posted by: Jeff Lomax | April 01, 2011 at 06:16 AM
We've integrated Amazon $NAME into boto (assuming you've been able to sign up for it of course) http://t.co/yVcnmyf
Posted by: Chris Moyer | April 01, 2011 at 07:05 AM
I've just updated the SUSE Linux Enterprise Server AMIs to support $NAME. Note that using $NAME with GPU instances will cause all GPU render operations to result in teapot renderings.
Posted by: Peter Bowen | April 01, 2011 at 09:55 AM
How do I scale up my Dishwasher? It is full!
Posted by: Andy | April 01, 2011 at 12:26 PM
s/$NAME/$LAME
Posted by: Gamedude007 | April 01, 2011 at 01:26 PM
Oh, you guys...!
Posted by: Jay | April 01, 2011 at 02:58 PM
Another failed attempt at trolling
Posted by: Son, I am disappoint | April 01, 2011 at 04:59 PM
Darn, can't believe I almost believed this, even if it was just for a minute or two
Posted by: Alan Williams | April 01, 2011 at 07:10 PM
This is was great April fools joke. Had me going there for a few minutes. Of course I lacked coffee so you could have told me just about anything and I would have believed it.:)
Posted by: @JLW_GodBlessUSA | April 03, 2011 at 06:53 AM
no idea.. april fool ?? joke !!
Posted by: Indian Web Hosting | April 05, 2011 at 02:43 AM