Recent AWS Customer Success Stories & Videos

More AWS Customer Success Stories...

« AWS Start-Up Challenge 2010 Finalists | Main | Amazon Linux AMI 2010.11.1 Released »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c534853ef01348682c97b970c

Listed below are links to weblogs that reference New Whitepapers on Cloud Migration: Migrating Your Existing Applications to the AWS Cloud:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Miha Ahronovitz

"We should make the things as simple as possible, but not simpler", is a quote from Albert Einstein. This white paper covers all aspects of the migration, and this has intrinsic complexity. The Business development people want to know more data before being able to sell a migration to AWS idea. I will comment about this. You exposed additional business model, besides the pay per use: BYOL (bring your own license) and ISV-cloud based SaaS. This is the most interesting thing about migrating to AWS: billing. Not only one receives a bill for the usage from AWS, but the customers can use Amazon billing capacity to send invoices to users of applications provided via AWS. The focus on the economics of migration, much more than the reduction in TCO, is the ability to maximize revenues. Once migration is completed, the organization can bill everyone, customers and internal users. Even if the internal users do not pay, one has a clear record and how it costs to provide internally the services.

So the idea to reduce TCO is out of context. We do not want to reduce TCO. If it were, one better shuts down the data center & the cost will be zero. This is , of course, absurd. One want to maximize the revenues, as expressed by ROI. If I have the bill I pay for AWS, and the bill my customers pay me, I have an instant ROI. I can improve it by adjusting usage up and down, and by variation up and down in the prices charges for applications delivered as service. Viewed in this light,, the migration to AWS transforms the customer data center from a cost center into a profit center. This should be the biggest incentive to migrate, more than anything else. See my slides http://bit.ly/cfj6sz

A second consideration are is the security. Actually the security of public clouds, statistically speaking, is superior to the security of 80% of the private clouds up there (Gartner). See also my post on Google Cloud Group http://bit.ly/fYpLpX . A recent example is #wikileaks, which moved quickly to AWS ro escape denial of service attacks.

Immediately after this WP was published, Adrian Cockcroft from Netflix presented "Netflix on AWS" migration, a key reference on how a 16 million subscriber company can operate almost 100% from AWS. http://blip.tv/file/4252897

Jinesh, your white paper is a tremendous effort in the right direction. I mentioned before the clarity and elegance of each WP you write. You strike oil, now we need to go and take it out of the ground

Jinesh

Very insightful comment, Miha and Thanks for the nice words. This is a team effort and hence I cannot take all the credit.

I agree with you that usage-based costing model of the cloud is certainly one of the motivations of migration. I will just add a small excerpt from the best practices paper Usage-based costing: With utility-style pricing, you are billed only for the infrastructure that has been used. You are not paying for allocated but unused infrastructure. This adds a new dimension to cost savings. You can see immediate cost savings (sometimes as early as your next month's bill) when you deploy an optimization patch to update your cloud application. For example, if a caching layer can reduce your data requests by 70 percent, the savings begin to accrue immediately and you see the reward right in the next bill. Moreover, if you are building platforms on the top of the cloud, you can pass on the same flexible, variable usage-based cost structure to your own customers. The blog post that I wrote a year ago discuss a few things related to that front http://aws.typepad.com/aws/2009/07/the-cloud-as-a-platform-for-platforms.html. Outsourcing companies can take advantage of the cloud and actually only bill the clients for the infrastructure they actually consume for the project.

While "reducing TCO" (and maximizing revenue) is an important driver, we are seeing that there are different motivations for migration. Netflix move was primarily to reduce time to market. NASA move to AWS cloud is because they can run more missions and do more research and reduce their backlog of innovative projects (read "launch new missions quickly"). Hence I typically advice customers to define their success criteria before hand.

Thank you for commenting and tweeting about the paper.

The comments to this entry are closed.

Featured Events

The AWS Report


Brought to You By

Jeff Barr (@jeffbarr):



Jinesh Varia (@jinman):


Email Subscription

Enter your email address:

Delivered by FeedBurner

April 2014

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30