Their latest offering is the TimesMachine. Print subscribers can access any issue of the New York Times, dating back to Volume 1, Number 1 in 1851. Non-subscribers can take a peek at 6 different (and historically significant) issues, including the inaugural edition, the end of World War I, and the sinking of the Titanic.
"By leveraging the power of AWS and Hadoop, we were able to utilize hundreds of machines concurrently and process all the data in less than 36 hours."
The content itself is really interesting, but I also enjoyed the fact that it was possible to see the articles in the context of the other issues of the day. The advertising is also interesting.